UI/UX & Conversion Rate Optimization Specialist
About Ad Pros
Ad Pros, we use data to fuel our teams' innovative strategies and overall success. We are performance-driven, providing our team with the tools and feedback they need to thrive in their roles. Our ultimate goal is to establish and sustain a diverse and inclusive company culture that allows our employees to feel heard, supported, and empowered daily.
Role Overview
Ad Pros is seeking an innovative and experienced Senior Webflow Developer with a specialty in UI/UX design and Conversion Rate Optimization (CRO) for e-commerce platforms. The ideal candidate will have an extensive background in creating compelling, high-performance landing pages and e-commerce sites using Webflow. Your focus will be on optimizing user experience to maximize conversions, leveraging your deep understanding of front-end technologies, design principles, and consumer psychology.
Key Responsibilities
Design and Development
- Lead the design and development of high-converting landing pages and websites on the Webflow platform for various e-commerce clients.
- Implement responsive web design practices to ensure websites function effectively on various devices and browsers.
- Translate technical requirements into effective and intuitive interactive applications.
Conversion Rate Optimization (CRO)
- Develop and execute strategies for CRO, including A/B testing, user journey mapping, and on-site surveys to understand customer behavior.
- Analyze performance data and user feedback to understand the effectiveness of the site design and modify strategies accordingly.
- Work collaboratively with marketing and sales teams to align CRO strategies with customer insights and business goals.
UI/UX Design
- Create user-centric designs by considering customer feedback, and usability findings.
- Craft wireframes, high-fidelity mockups, and prototypes to solidify design direction and plans.
- Ensure all visual and functional elements on the websites follow UI/UX best practices and corporate brand standards.
Collaboration and Leadership
- Work closely with cross-functional teams, including content creators, marketers, product managers, and other developers, to ensure the creation of visually appealing and highly usable web properties.
- Mentor junior team members and provide guidance in best practices, tool usage, and design standards.
- Keep abreast of industry trends and advancements, incorporating new and emerging design methodologies to keep our clients ahead of the curve.
Quality Assurance and Performance Monitoring
- Troubleshoot and resolve issues, including cross-browser compatibility, performance optimization, and accessibility concerns.
- Conduct ongoing performance checks, taking necessary steps to improve speed, and user experience.
- Ensure website functionality and stability with comprehensive back-end and front-end testing.
Qualifications
- Fluent in English
- Bachelor's degree in Computer Science, Web Development, or a related field. A combination of education and experience may be considered.
- 5+ years of experience in a web development role, with a portfolio showcasing completed projects.
- Expert knowledge of Webflow, including advanced interactions and CMS.
- Strong understanding of CRO tools and strategies, with proven results in increasing conversion rates for e-commerce businesses.
- Proficiency in front-end languages such as HTML, CSS, JavaScript, and familiarity with APIs.
- Solid background in UI/UX design, with proficiency in tools like Adobe XD, Sketch, Figma, or similar.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) is a plus.
- Knowledge of web analytics and SEO principles.
- Excellent communication and teamwork skills.
- Strong problem-solving abilities and attention to detail.
More details
Flexible, part-time or project based remote job (work from home)
Resumes must be submitted in English.
