INTRO
We are seeking a skilled Webflow Specialist & CRO Manager to own and optimize our website and landing pages, which serve as the primary source for generating leads. In this role, you will be responsible for designing and managing all website components, ensuring seamless functionality, and driving lead conversions. You will also lead Conversion Rate Optimization (CRO) efforts, collaborating with channel managers to build and execute a CRO roadmap, launch A/B tests, and present actionable insights to the team.
THE JOB
This is what you’ll do
- Website Management & Development: Manage, maintain, and develop our website in Webflow, ensuring optimal performance and user experience.
- Design & Implementation: Create and implement new website components and landing pages to support marketing campaigns and channel needs.
- Landing Page Optimization: Ensure all landing pages are fully optimized for lead generation and aligned with marketing funnel objectives.
- CRO Strategy: Develop and execute a CRO roadmap in collaboration with channel managers, focusing on A/B testing and data-driven improvements.
- Performance Evaluation: Analyze A/B test results, interpret conversion data, and present recommendations to the team.
- Cross-Team Collaboration: Work closely with marketing, design, and analytics teams to align website strategies with broader business goals.
What you Bring to the Role
- Webflow Expertise: Proficiency in Webflow, with the ability to design and develop website components.
- Analytical Skills: Strong ability to interpret website performance data and apply insights to optimize conversions.
- Creative Design Sense: A solid understanding of UX/UI design principles to create engaging and effective website components.
- CRO Knowledge: Experience in planning and executing A/B tests to improve conversion rates.
- Communication & Collaboration: Excellent communication skills to work with cross-functional teams and present findings clearly.
Qualifications
- 3+ years of experience in website management, CRO, or a related field.
- Experience with Webflow or similar CMS platforms.
- Familiarity with analytics tools (e.g., Google Analytics, Hotjar).
- Knowledge of lead generation funnels and marketing best practices.
What We Offer You
- Creative freedom within a motivated team.
- The opportunity to actively contribute to the growth and development of mute-labs.
- ThinkPad or Mac Book - your choice, a screen, keyboard, mouse - so you are fully equipped
- You'll celebrate with us at regular after-work gatherings and team events and our annual summer or winter party
- Excellent supplies of the finest coffee, snacks, and fresh fruit for free
ABOUT US
Here at mute-labs, we aim to enable companies to achieve more by democratizing silence in the workspace. And we’re not like any other Berlin start-up you might know:
- We’re “no tech”: We know how to develop and sell great hardware products with a focus on sound-insulated phone- and meeting booths.
- We have no investors and we really don’t want any. We've been profitable since day one.
- We continue to have a steep growth curve – not in employees or just coffee cups consumed, but in revenue and profit.
- We’re not striving for an exit – we’re building a sustainable business for many generations to come.
Are you as excited about mute-labs as we are? Then we are looking forward to getting to know you!
