Fully Remote, Start Date: Immediate
Surge is a growing Ad agency that offers highly effective ad campaigns for ambitious companies focused on extreme cutting-edge B2B SaaS techs in AI, No-code, Healthcare, FinTech, Robotics, and B2C SaaS.
We’re hiring a Landing Page and CRO Specialist to build websites and landing pages and run conversion rate optimization experiments.
You’ll work alongside our Founder to grow our Operations Department, making it easy to onboard new clients and deploy high-converting landing pages that drive new customers for the clients.
We provide Customers-as-a-service, which means we deliver end-to-end customer acquisition: build landing pages, implement conversion tracking, provide analytics, run paid ad campaigns, and design ad creatives for every client. As a result, you’ll be able to work with our Media Buying Team to create landing pages and run CRO tests.
Nonetheless, you’ll play a leading role in improving our approach to paid acquisition for B2B demo call funnels and freemium-to-premium customer acquisition strategies.
If you’re a hard-working, ambitious growth expert interested in high-growth startups, this might just be your role.
Here’s what you’ll do
- Build Webflow sites and landing pages with the support of media-buying team members.
- Autonomously set up, run, and report on conversion rate optimizations.
- Implement event tracking and analytics events.
- Identify and implement optimizations across landing pages.
- We use analytics dashboards to understand customer behavior, improve performance, and identify opportunities early.
- Become an expert at Surge for paid customer acquisition, analytics, and conversion tracking.
Here are some of the things you might work on
In your first 30 days, you might
- Find opportunities and optimize landing pages across our biggest clients
- Build new sites and set up CRO experiments from scratch.
- Set up data integrations with ad platforms and CRMs.
- Implement conversion events and build reports dashboards
In your first 90 days, you might
- Build conversion-focused landing pages from CRO experiment data.
- Build simple custom reports dashboards to understand CRO data.
- Create an experiment cycle process to help us systematically deliver better results
In your first 180 days, you might
- Develop processes and techniques that help us stay at the forefront of paid ads growth
- Build processes that help us use AI to improve all aspects of our strategy and fulfillment
- Grow into a leading role for the Operations Department and lead all client fulfillment
The Skills We’re Looking For
These skills are a necessity
- Landing Pages. You should be well-versed in building landing pages, setting up conversion events, optimizing conversion rates, A/B testing, and writing basic, convincing copy.
- Conversion rate optimization. You should have experience running tests, reporting results, and delivering changes as a result.
- Analytics + Events. We’re only as good as the results we report on. You should be comfortable with GA4, event tracking via Google Tag Manager, and conversion APIs.
- Spreadsheets. We’re scaling fast, and so should your spreadsheet skills. You should be able to create clean spreadsheets with semi-complex formulas without breaking a sweat.
You’ll stand out if
These skills aren’t a necessity, and our eventual successful candidate may not possess them - but they’ll help you stand out
- You’ve worked in the tech sector and with startups. Our clients are funded, Seed and Series A startups. They thrive at the heart of the US tech sector, and you’ll succeed best if you understand their culture, how they work, and how they think.
- You have media buying skills on ad platforms. You don't need to be an expert, but you should be comfortable with platforms and be able to navigate them without oversight.
The Right Person For This Role
- You have an eye for detail and a dependency on data. An eye for detail is essential to maintaining optimization since you’ll be making frequent changes across our clients' sites.
- You’re autonomous and a doer. You move fast and don’t spend too long fretting over every detail before getting to work. You thrive on solving problems and want autonomy to solve them your way.
- You’re well-informed. You actively keep up with new technological changes, whether that’s PPC or otherwise.
- You’re organized. With so many clients, there are always several challenges to solve and changes in play. You’re comfortable organizing your own tasks and putting processes in place to make sure you don’t drop the ball.
